Social Media Strategist

Avaline's Digital team is in search of a Social Media Strategist to help us build the largest and most engaged digital community in the wine category. This Social Media Strategist will execute all of Avaline's social media marketing and be very involved in channel strategy, planning, and content concepting. This role will strategize for audience growth and engagement as well as support campaigns that cut through the noise. A good candidate will have a passion for building community, an obsession with social trends, and a bias for action.  

This is a full time position based in Los Angeles, CA.

 

What You'll Do:

  • Own social media strategy and content planning from concept to delivery, with the goal of driving engagement and growing the community across multiple platforms including TikTok, Instagram, Threads, Pinterest, and Facebook
  • Own the social content calendar and work closely with the Creative, Brand, Trade, and Sales Teams and other internal and external partners to execute on time and within budget
  • Create briefs and manage partnerships with external content creators in partnership with the Creative Team
  • Work with Director, Partnerships to coordinate takeovers with influencers and creators
  • Source UGC, building it into the content calendar and monitoring incoming social tags for potential UGC collaborations
  • Own community management, establishing guidelines and expectations for response time, and coordinating with customer service to resolve CS issues
  • Collaborate with Creative Team to develop channel-specific tone and evolve as necessary
  • Own social listening and monitor social media trends and news to identify new channels and strategic evolutions
  • Run, track, and report on performance metrics for individual posts as well as by day/week/month/etc. Provide actionable insights to refine strategy and drive engagement

    Who You Are:

      • Comfortable working in fast paced and changing environments
      • Passionate about creative, brand and community
      • Strong attention to detail
      • Content creator + manager - comfortable in front + behind camera as well as managing and giving direction to other creators/influencers
      • Strong analytical skills to interpret social metrics and adjust strategies accordingly
      • Self-starter who thrives in a remote environment
      • Interest in the wine space

      Qualifications:

      • 4-6 years of experience in social media
      • Experience managing and growing accounts on Tiktok and Instagram
      • Experience building growth and community centric strategies for brands
      • Experience in relevant consumer goods: beauty, food, or beverage

      The Social Media Strategist offers a salary of $80,000-90,000 per year + 5% annual bonus. This is a full-time position and must be based in Los Angeles, CA.

      Avaline's benefit's package includes Medical 90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Equity Share options, Unlimited PTO, 18 paid holidays, Wine Allowance, Electronics Allowance, FSA/HSA, Paid Parental Leave, Life & Disability Insurance, Employee Discounts and much more! 

      Please apply by submitting your resume to careers@drinkavaline.com.