Growth Marketing Manager
We’re in search of a Growth Marketing Manager who will report to the Vice President on our Digital Marketing team, supporting the company’s eCommerce business.
Responsibilities will include:
- Monitoring the day-to-day onsite activity and ad performance to drive sales, traffic, user experience, and exceed acquisition goals
- Strategically drive ad campaigns forward collaborating both internally and externally and across multiple platforms such as paid social, paid search, programmatic, video, and print
- Own and implement each platform ad budget while ensuring we are hitting our benchmarks
- Establish and build weekly and monthly reports with site metrics, search, paid social, and programmatic channel results and optimizations
- Own the development, ongoing strategy, and execution of the ad campaign calendar
- Implement a test-and-learn strategy to include tests across creative, copy, audience segments, landing pages and overall messaging
- Identify and implement digital marketing and site optimizations to increase CTR, CVR and lower overall CPA
- Keep up to date with industry trends and continue to bring new channels, optimizations and learnings to our overall DTC marketing strategy
Who you are:
- Ability to work effectively as part of a cross-functional team, both internally and externally
- Comfortable owning and optimizing ad performance
- A curious and positive attitude towards the ever changing ad landscape, with the ability to execute quickly and effectively to drive results
Qualifications:
- Bachelor's Degree
- 3-5 years of experience as a media buyer, in an agency setting or an ecommerce brand driving continued growth
- Proficiency in platform in both Meta & Google
- Experience in generating platform insights and developing recommendations for senior management.
- Proficiency in Microsoft Excel and Google sheets for daily, weekly and monthly reporting
The Growth Marketing Manager offers a salary range of $90,000-$120,000 + Annual Bonus + Benefits. Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Equity Share Options, Unlimited PTO, 20 paid holidays, Product Allowance, Electronics Allowance, FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Employee Discounts and much more!
Please apply by submitting your resume to careers@drinkavaline.com
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