District Sales Manager (Metro NY)

As the District Manager for Metro New York, you'll take the lead in understanding the local market and building strategies that drive growth in market share and sales. You'll focus on maintaining strong, personal relationships with key accounts—whether on-premise or in retail—by showcasing Avaline’s portfolio of wines, ensuring our brand's story and quality are front and center.

This position is based in New York City, covering the territory from New Jersey to Connecticut.


What You'll Do:

  • Manage and grow Avaline’s wine portfolio in the assigned territory and channels.
  • Track depletions, implement and oversee the execution of sales programs.
  • Conduct fieldwork by building relationships in key accounts and growing sales & distribution (both on and off premise).
  • Collaborate with Regional Managers and Distributor Partners to create and execute market plans that attain goals.
  • Support national account execution at the regional level.
  • Oversee and execute new item launches in market and LTO opportunities. 
  • Analyze sales metrics using iDig, eRNDC/Microstrategy and internal dashboards to optimize performance.
  • Maintain communication with chain leads and top buyers across the territory.
  • You'll also lead events and market activities alongside our in-house team and agency partners.
  • Manage and collaborate with Distributor partners on brand standards, education, in field market work- with’s
  • On Premise Focus to advance brand presence on menu list and targeted By the Glass opportunities. 
  • Execute and Manage POS, brand education and in store / staff training for key accounts 
  • Attain market KPI's for successful growth of the Avaline portfolio.

Who You Are:

  • Strong business sense with a focus on sales analysis.
  • Extensive wine knowledge—WSET and CMS certifications are a plus.
  • A track record of delivering top-notch work.
  • Problem-solving mindset.
  • Eager to learn and grow.
  • Leadership skills with a collaborative mindset.
  • Great communication skills, both written and verbal.
  • Organized, efficient, and able to manage multiple priorities.

    Qualifications:

    • Experience in wholesale supply chain management, including building relationships, launching products, and growing sales while managing profitability.
    • Proficiency in Microsoft Office (PowerPoint, Excel, Word).
    • 3-5 years of experience in the wine or spirits industry.
    • A bachelor’s degree or equivalent experience is preferred.
    • Existing business relationships in New York Metro.

      The District Sales Manager role offers $80-110K Base Salary + Bonus + Equity + Benefits.

      Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Share Options, Unlimited PTO, 18 paid holidays, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Company-sponsored WSET Certification, Employee Discounts and much more!

      Please apply by submitting your resume to careers@drinkavaline.com.

      Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization.