Creative Director

In partnership with the Founders and SVP of Marketing, the Creative Director will be responsible for setting creative vision and managing execution of the Avaline brand across channels. You will come with a strategic perspective on where the brand sits in our customer’s world and how it should be expressed moving forward. You will also be responsible for the day-to-day creative execution of the brand, managing creative production for everything from campaigns, to new product launches and social content. 

Given Avaline operates both wholesale and DTC, the right candidate will have experience working on content-led brands that operate in both digital and physical spaces. You’ll bring an understanding of how to create high performing creative and messages in each channel. 

As we develop new brands and products you’ll work closely with the SVP of Marketing to develop the strategy, positioning, messaging, packaging and go-to-marketing campaigns. With your understanding of the customer, the market, and emerging trends you will set the vision for how each brand evolves over time. 

 

What You'll Do:

Creative Management

  • Oversee creative direction and create compelling visuals across channels and formats (product packaging, website, email, social, point of sale, events, photography)
  • Oversee brand visuals, ensuring brand aesthetic is consistent and engaging (e.g., for promotions, product launches)
  • Lead team ideation sessions and spearhead initial creative vision and concepts for projects
  • Develop new typographic and layout solutions that uphold and evolve Avaline’s brand identity and help differentiate the brand
  • Lead photo and video production creative process (incl. working with external production partners)
  • Hire and manage additional design and photography support to support cross-channel efforts
  • Collaborate across marketing team, supporting based on needs
  • Responsible for managing talent, rights and negotiating contracts

    Brand Management

    • Maintain and evolve brand guidelines for each brand in the Avaline portfolio in partnership with SVP Marketing
    • Partner with SVP of Marketing to develop new brands, products, packaging, and services that address community needs, leading creative concepting: strategy, visuals, words, packaging, GTM campaigns
    • Work with vendors to ensure consistency of brand execution at all touch points
    • Ongoing conception of big ideas for how to grow the brand through creative storytelling

      Who You Are:

      • A designer and a creative team leader – packaging design experience preferred
      • Excellent communication skills and ability to work well with people across teams
      • Leverages other people’s opinions and concepts in an efficient design process
      • Interest in wine :)
      • Ability to lead creative teams across mediums
      • Resourceful, innovative and able to make resources stretch
      • Strong attention to detail and sets high bar for creative execution

      Qualifications:

      • 10+ years of experience in creative field, with focus on design (in-house or agency)
      • Intermediate to advanced experience with graphic design, illustration, photography, videography, copywriting, adobe creative suite
      • Experience working in consumer products industry preferred

      The Creative Director will sit on the Marketing team and report to the SVP Marketing. This is a full-time position and can be based anywhere in the US as Avaline is a 100% remote company.

      The Creative Director role offers $150-170K Base Salary + Bonus + Equity + Benefits. Benefits package includes Medical (90% employer contribution), Dental & Vision (75% employer contribution), Equity Share Options, Unlimited PTO, 18 paid holidays, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, sponsored WSET Certification, Life & Disability Insurance, Mental Health Membership options, Employee Discounts, Work/life Balance perks and much more!


      Please apply by submitting your resume to careers@drinkavaline.com.

      Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization.