Trade Marketing Director

The Trade Marketing Director is responsible for developing and implementing marketing strategies and tools that support the sales team in gaining distribution and driving sales through Avaline's wholesale channels. This role will focus on securing new authorizations, placements, and promotional support to increase sales.

What You'll Do:

  • Trade Marketing Experience: Own the execution of a cohesive brand experience at the wholesale level, supporting the overarching brand strategy and marketing plan to drive consumer demand and sales both on and off premise, with a focus on national off premise. 
  • Shopper Marketing Programs: Plan, develop, and execute shopper marketing campaigns in collaboration with sales, identifying needs and implementing strategic marketing initiatives for national accounts (in-store, online, and event support).
  • Sales Tools Development: Ideate, develop, and produce all necessary tools for the sales team and distributor partners, including sales collateral, tech sheets, presentations, marketing communications, POS materials, shelf tags, coupons, promotional calendars, and in-store brand partnerships.
  • Data Storytelling: Collaborate with internal insights partners to build compelling data stories and identify new growth opportunities.
  • Retail-Focused Activations: Partner with internal channel managers to drive retail traffic through focused activations.
  • eCommerce Platforms: Manage marketing content and relationships on third-party eCommerce platforms (e.g., Syndigo, Instacart, Shipt, Drizly, Vivino).
  • Program Management: Develop profitable trade programs, optimize them during flight and provide comprehensive recaps to drive future campaign optimization.
  • Budget & Project Management: Manage the retail marketing budget and calendar, project deadlines, and status meetings to ensure timely and successful implementation of deliverables.
  • Team Management: Oversee and mentor a Senior Trade Marketing Associate, providing guidance, feedback, and development opportunities to ensure high performance and professional growth.

     Who you are:

    • Team player with the ability to work well with cross-functional teams
    • Strong leadership instincts and the ability to manage and influence others, and to work cross-functionally throughout the organization
    • Ability to thrive in an entrepreneurial, fast-paced, startup environment with a sense of urgency
    • Excellent judgment and maturity coupled with a positive, collaborative attitude
    • Highly organized with the ability to manage multiple projects, delivering results on time and within budget
    • Analytical mindset with the ability to interpret data from multiple sources to assess performance and provide actionable recommendations
    • Strong verbal and written communication skills


    • 7-10 years of marketing experience, preferably in the wine industry
    • Strong understanding of premium beverage marketing and Avaline’s positioning
    • Proficiency in Microsoft Office and/or Google Suite and Adobe

    The Trade Marketing role offers $130-150K Base Salary + Bonus + Equity + Benefits. Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Share Options, Unlimited PTO, 18 paid holidays, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Company-sponsored WSET Certification, Employee Discounts and much more!

    Please apply by submitting your resume to